Media Planning is planning an advertising campaign, the meaning of which is to choose the optimal placement program promotional materials. The optimality criterion is used, usually one or more parameters of the communicative effectiveness of the plan of advertising and information campaigns.
Media Planning is created to convey an advertising message to a certain segment of the population, and, within a specified time and a certain amount of time to effectively achieve the objectives of the campaign.
If you need more information, you can always contact us:
5122, rue Trans Island, Montreal, QC H3W 2Z9
Phone (514) 266-9767 (514) 489-0855